Table 5. Regression Analysis of Camp Dimensions Predicting Satisfaction Predictor b β t p Constant -.59 -6.09 < .001 Activities .50 .30 6.61 < .001 Counselors .24 .14 2.92 < .01 Directors .24 .14 2.85 < .01 Food .15 .12 2.76 < .01 Safety .18 .10 2.06 <.05 Income -.01 -.07 -1.77 .078 Facilities .10 .07 1.52 .130 Grade .01 .07 1.43 .153 Community .08 .04 0.84 .400 Friends .05 .04 0.84 .401 # Summers .01 .03 0.72 .475 Session Length -.00 -.01 -0.25 .800 Note. Predictors are arranged according to beta weight. Model summary. F(12, 403) = 30.88, p < .001, R2 = .48, R2 adj = .46. American Camp Association. (2011b). Camp youth outcomes battery: Measuring developmental outcomes in youth programs (2nd ed.). Retrieved from www.ACAcamps.org/ research/youth-outcomes-battery Bialeschki, M. D. (2006). What’s happening with camp enrollment? Camping Magazine, 79(2). Retrieved from www.ACAcamps.org/ campmag/0603bialeschki Bialeschki, M. D. & Malinowski, J. (2009). Camper enrollment: Time to hold a steady course. Camping Magazine, 82(2). Retrieved from www.ACAcamps.org/campmag/ issues/0903/camper-enrollment Cohen, S. M., & Veinstein, J. (2009). Jewish overnight camps: A study of the greater Toronto area market. Retrieved from www.jewishcamp.org/sites/default/files/u5/ NEW%20Toronto_Research_Study.pdf Cony, S. (1998). Marketing matters: Expert testimony. Camping Magazine, 71(3). Retrieved from www.ACAcamps.org/content/marketingmatters expert-testimony Hedrick, J., Dick, J., & Homan, G. (2007). 4-H camp marketing survey. Presented at the 2007 American Camp Association Camp Research Symposium. Retrieved from www.ACAcamps.org/research/ connect/07symposium Keaveney, S. M. (1995). Customer switching behavior in service industries: An exploratory study. Journal of Marketing, 59(3), 71-82. Kelly, K., & Harrolle, M. (2012). Parent perceptions of the benefit of camp. Presented at the 2012 American Camp Association Camp Research Symposium. Retrieved from www.ACAcamps.org/sites/default/files/ images/research/symposium/ACA-Research- Abstracts-2012-Final.pdf McDougall, G. H. G., & Levesque, T. (2000). Customer satisfaction with services: Putting perceived value into the equation. The Journal of Services Marketing, 14(5), 392-410. Reichheld, F. & Markey, R. (2011). The ultimate question 2.0: How net promoter score companies thrive in a customer-driven world. Boston, MA: Harvard Business Review Press. Rich, S., & Harrolle, M. (2012). Communicating the positive impacts of camps: Marketing implications. Presented at the 2012 American Camp Association Camp Research Symposium. Retrieved from www.ACAcamps.org/sites/ default/files/images/research/symposium/ ACA-Research-Abstracts-2012-Final.pdf Matt is a doctoral student studying human development at the University of Maryland. He earned his master’s in experimental psychology from Saint Joseph’s University and has eleven years of camp experience. Contact: barstead@umd.edu. Attend an ACA Conference Event in Your Area! Local Conferences through January ACA, Oregon Trail — November 7–8, Gresham, Oregon ACA, Keystone — November 12–14, 2013, Macungie, Pennsylvania ACA, Great Rivers — November 12–14, 2013, Maravia, Iowa ACA, Heart of the South — November 12–14, 2013, Burns, Tennessee (just outside of Nashville) ACA, Rocky Mountain — November 20–22, Florissant, Colorado ACA, Northern California — November 21, Bay Area, California ACA, Evergreen — December 9, Carnation, Washington ACA, Upstate New York — January 14–16, Moravia, New York ACA, Southern California/Hawaii — January 15, Santa Barbara, California ACA, Northern California — January 15–16, Sacramento, California ACA, Texoma — January 16–18, Burton, Texas ACA, Ohio — January 23, Columbus, Ohio For more events, including local standards trainings, retreats, and educational sessions, visit ACA’s Events Calendar: www.ACAcamps.org/events. CAMPING magazine • November/December 2013 13
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